Author: Amy Hinote October 10, 2019
Days ahead of the Vacation Rental Management Association (VRMA) International Conference—and with data and revenue management at the forefront of discussions—the industry’s trade association announced it has cancelled its VRMA Insights data offering for members.
The VRMA Insights data platform was provided free to members through a commercial partnership with LSI Tools, and the tool allowed VRMA members to compare their businesses’ KPIs against the market in destinations where LSI had enough aggregated data to ensure anonymity.
In its announcement, VRMA cited Inhabit IQ’s recent investment in LSI as the primary reason for cutting ties.
According to the VRMA website, “Based on recent developments—specifically the announcement of LSI Tools becoming part of Vacation Brands/Inhabit IQ, an entity comprised of multiple technology organizations in this space including a property management company—VRMA feels it is in the best interest of all parties to end the partnership that is VRMA Insights powered by LSI Tools. We want to thank LSI Tools for helping to launch this innovative product, as well as the many property management software companies who supported VRMA by working with LSI Tools to make this program possible.”
The post continued, “When the VRMA Board of Directors started talking about what became VRMA Insights back in March 2016, there weren’t any products on the market that could do what VRMA Insights currently does. VRMA—along with our partners at LSI—is pleased that we could be at the forefront of providing actionable data that was previously unavailable to professional property managers.”
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